Wooly Network FAQ
Answers to every common question about Wooly Network: what the affiliate marketplace is, pricing, free creator accounts, approvals, conversion tracking, cookies and monthly payouts.
- This page answers the questions creators, publishers and advertisers ask most often about Wooly Network, grouped by Platform, Creators, Brands, Tracking and Payments.
- What is Wooly Network? Wooly Network is an affiliate marketplace and creator monetization platform. Advertisers publish affiliate programs, influencer campaigns, sponsorships and CPA offers; creators, publishers, newsletters and communities discover those offers, apply, receive tracking links and earn commissions.
- How does Wooly Network work? Advertisers publish campaigns once (affiliate programs, CPA campaigns, lead generation offers, product launches, limited-time promotions, and other performance-based opportunities), and they instantly become available across the Wooly Network marketplace. Creators discover and filter campaigns, apply with a single click, and receive their tracking links. Every click, conversion, lead, and commission is tracked in real time through a shared dashboard, with automated monthly payouts for completed earnings.
- Who should use Wooly Network? SaaS companies, ecommerce brands, startups, agencies and publishers use it to launch and scale partner-driven revenue. YouTubers, TikTok and Instagram creators, newsletter owners, bloggers, podcasters, Discord, Telegram and Facebook community owners, website owners and affiliate marketers use it to monetise their audience.
- How much does Wooly Network cost? Creators pay nothing. Advertisers pay a flat subscription plus an operational fee on creator payouts: Growth is $99 per month or $990 per year with a 10% payout fee, Scale is $249 per month or $2,490 per year with a 7% fee, and Enterprise is priced by agreement with a 5% fee. There are no setup fees, no network minimums and no free trial.
- Does Wooly Network offer a free trial? No. Wooly Network does not offer a free trial for advertisers. Advertisers subscribe to a paid plan — Growth, Scale or Enterprise — from the moment they launch a program, and can cancel at any time. Creators are different: the creator side of the marketplace is free forever, with no subscription, no card required and no platform fee deducted from commissions.
- What makes Wooly Network different from traditional affiliate networks? Unlike traditional affiliate networks that focus only on hosting affiliate programs, Wooly Network helps brands continuously engage creators through performance campaigns. Alongside your affiliate program, you can launch CPA, CPL, revenue share, bonus, contest, and limited-time campaigns to keep creators motivated and drive more leads, customers, and sales.
- Why are brands shifting budget to performance marketing? Because performance marketing ties spend to results. Instead of paying upfront for impressions, brands pay creators a commission only for tracked sales, leads and signups (CPA, CPL or revenue share). Buyers increasingly discover products through creators they trust on newsletters, YouTube, podcasts, social media and communities, and platforms like Wooly Network let brands launch an affiliate program, run performance campaigns, track every conversion in real time and pay creators monthly from one place.
- What types of campaigns can brands run on Wooly Network? Ten campaign types. Always-on programs: affiliate offers with unique tracking links, CPA campaigns that pay per new customer, lead generation campaigns that pay per qualified lead, signup or demo request, and revenue share campaigns that reward creators for the ongoing revenue they bring in. Audience offers give a creator's followers an exclusive discount. Boosters sit on top of a program for a launch, a goal or a key moment: limited-time campaigns, product launch campaigns, seasonal promotion campaigns, double commission campaigns and performance bonus campaigns that pay extra when creators hit sales or conversion milestones.
- What industries can use the platform? SaaS, ecommerce, fintech, AI tools, education, health and beauty, gaming, travel, cybersecurity, marketing technology, consumer goods and professional services all run campaigns on Wooly Network.
- Is Wooly Network available worldwide? Yes. Campaigns can target any market, creators can join from 90+ countries, and payouts support multiple currencies and local payment rails.
- Do I need technical skills to get started? No. Advertisers install a single tracking snippet. Creators simply copy a link. Everything else is handled in the dashboard.
- How do creators earn money on Wooly Network? Creators apply to offers, receive a unique tracking link or coupon code, and promote it to their audience. They earn a commission on each qualifying sale, lead, or install. Earnings appear in the dashboard in real time and are paid out monthly.
- Is Wooly Network free for creators? Yes. Creator accounts are free forever. There are no listing fees and no subscription.
- Can influencers join? Yes. YouTube, TikTok and Instagram creators can join, connect their channels and apply to both performance offers and paid sponsored campaigns.
- Can newsletters join? Yes. Newsletter owners are one of the fastest-growing groups on the platform. You can list your audience size and niche, then apply to recurring affiliate offers built for email placements.
- Do I need a minimum audience size? There is no platform-wide minimum. Individual advertisers may set their own requirements, and those are shown on each offer before you apply.
- How long does approval take? Many offers are set to instant approval.
- Can I promote more than one offer at a time? Yes. Most creators run several offers across different channels. Each offer gets its own tracking link, so you can see exactly what performs.
- How do advertisers publish campaigns? Create an advertiser account, describe your offer, upload creatives, choose your commission model and target markets, then publish. The campaign goes live in the marketplace and creators can begin applying immediately.
- What commission models are supported? Affiliate offers, CPA campaigns, lead generation offers, revenue share (one-time or recurring) and audience offers with exclusive discounts, plus boosters such as limited-time, product launch, seasonal promotion, double commission and performance bonus campaigns.
- Can brands launch limited-time campaigns? Absolutely. In addition to your affiliate program, you can create limited-time performance campaigns whenever you need them. Launch CPA, CPL, revenue share, bonus, contest, or seasonal campaigns to increase creator activity, support product launches, or drive more leads and sales during key moments.
- Can I cancel anytime? Yes. You can cancel your subscription at any time. If your subscription ends, your affiliate program and active campaigns will be paused and no longer visible to creators. Your account, campaign history, analytics, and settings remain available, so you can reactivate your subscription and continue where you left off whenever you're ready.
- How do creator payouts work? Simply fund your account through Stripe. Wooly Network automatically manages creator balances and payouts based on the commission structure you've defined.
- Do I need technical knowledge to get started? No. Wooly Network is designed to make launching and managing affiliate partnerships simple. We have a 2-step setup.
- How are conversions tracked? Every creator gets a first-party tracking link. Conversions are recorded through a server-side postback or a tracking pixel, deduplicated, and attributed to the correct partner. Because the link is per creator and per offer, results break down to the offer that earned them.
- How long are cookies? Cookie duration is set per campaign, commonly 30, 45, 60, 90 or 120 days. The exact window is displayed on every offer card before you apply.
- How do payouts work? Funding creator commissions is simple. Add funds to your brand account through Stripe, and Wooly Network automatically tracks commissions and manages creator balances. Creators can withdraw via Stripe with a $100 minimum balance.
- Are there any transaction fees? Creator payouts are processed through Stripe. Depending on your subscription plan, a platform fee is applied to cover payment processing, tracking, and marketplace services.
- When do creators get paid? Payouts run on the 15th of each month for all commissions approved in the previous month. Balances, pending amounts and payout history are always visible in the dashboard.
Elsewhere on Wooly Network
- Home — Wooly Network is the affiliate and creator marketplace where advertisers publish campaigns and creators earn commissions on what they drive.
- For Creators — Join free forever. Browse affiliate offers, sponsorships and influencer campaigns, apply in one click, get your tracking links and earn commissions paid monthly.
- For Brands — Publish your affiliate program and performance campaigns once, receive applications from creators, and pay only for tracked sales, leads and installs.
- Blog — Product news, partner spotlights, benchmark data and creator economy analysis from the Wooly Network team.
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