Wooly Network resources
Learn affiliate marketing, creator monetization, influencer campaigns and performance marketing. Read the Wooly Network blog, Knowledge Library guides and company story.
- The Resource Hub collects the Wooly Network blog, the Knowledge Library of evergreen guides, and the company story.
- Topics covered: affiliate marketing, creator monetization, influencer marketing, newsletter sponsorships, performance marketing, tracking and attribution, campaign optimization and SEO strategy.
- Why are brands shifting budget to performance marketing? Because performance marketing ties spend to results. Instead of paying upfront for impressions, brands pay creators a commission only for tracked sales, leads and signups (CPA, CPL or revenue share). Buyers increasingly discover products through creators they trust on newsletters, YouTube, podcasts, social media and communities, and platforms like Wooly Network let brands launch an affiliate program, run performance campaigns, track every conversion in real time and pay creators monthly from one place.
- What types of campaigns can brands run on Wooly Network? Ten campaign types. Always-on programs: affiliate offers with unique tracking links, CPA campaigns that pay per new customer, lead generation campaigns that pay per qualified lead, signup or demo request, and revenue share campaigns that reward creators for the ongoing revenue they bring in. Audience offers give a creator's followers an exclusive discount. Boosters sit on top of a program for a launch, a goal or a key moment: limited-time campaigns, product launch campaigns, seasonal promotion campaigns, double commission campaigns and performance bonus campaigns that pay extra when creators hit sales or conversion milestones.
- Which promotional formats are supported? Revenue share (one-time or recurring), affiliate programs, CPA campaigns, lead generation offers, product launches, limited-time promotions, and other performance-based opportunities.
- Can I test a campaign on Wooly Network before I sign up? Yes. The campaign demo on the For Brands page lets a brand try a campaign in about a minute, with no account and no card. Enter your email, name your campaign, choose a country and up to two niches, and the demo shows how many creators searched for those interests in the past 48 hours. You can then set a commission, add an audience offer and pick a booster, such as a limited-time, product launch, seasonal, double commission or performance bonus campaign, and see exactly how the campaign card will look to creators. The figures in the demo are illustrative; the demo is a preview, not a free trial.
- How much does Wooly Network cost? Creators pay nothing. Advertisers pay a flat subscription plus an operational fee on creator payouts: Growth is $99 per month or $990 per year with a 10% payout fee, Scale is $249 per month or $2,490 per year with a 7% fee, and Enterprise is priced by agreement with a 5% fee. There are no setup fees, no network minimums and no free trial.
- Does Wooly Network offer a free trial? No. Wooly Network does not offer a free trial for advertisers. Advertisers subscribe to a paid plan — Growth, Scale or Enterprise — from the moment they launch a program, and can cancel at any time. Creators are different: the creator side of the marketplace is free forever, with no subscription, no card required and no platform fee deducted from commissions.
Elsewhere on Wooly Network
- Home — Wooly Network is the creator marketplace where brands hire creators for UGC, collabs and affiliate campaigns, and creators find paid brand work.
- For Creators — Join free forever. Browse affiliate offers, sponsorships and influencer campaigns, apply in one click, get your tracking links and earn commissions paid monthly.
- For Brands — Publish your affiliate program and performance campaigns once, receive applications from creators, and pay only for tracked sales, leads and installs.
- Blog — Product news, partner spotlights, benchmark data and creator economy analysis from the Wooly Network team.
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Platform
UGC Campaigns
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