Hire Creators to Make UGC for Paid Ads
Hire creators to make UGC videos for your paid ads. Set your brief, review submissions, and manage creator payments with Wooly.
- Commission creator videos for your advertising campaigns. Set your brief, review submissions, and manage creator payments with Wooly.
- Free to join. No credit card required to start.
Creator-made content. Ready for your ad brief.
- UGC for paid ads is creator-made video that a brand commissions for advertising. Agree on the deliverables and usage rights before work begins.
- Content creation does not automatically include posting to a creator’s audience.
One brief. Different ways to tell your story.
- Product demos: show your product in action and highlight key features. Unboxings: create excitement and show what’s included.
- Problem & solution: show a real problem and how your product helps. Hook variations: get multiple opening hooks to test in your ads.
From your brief to approved content.
- 01 Set your brief: define your audience, deliverables, deadline, and advertising usage. 02 Find or invite creators: receive applications, share your campaign, or send a private invitation link. 03 Review and pay: review submissions, approve the work, and manage creator payments.
- An example brief: Summer Skincare UGC Ads, project type product demo, deliverables of 1 vertical video (15–60s) and 3 hook variations with raw files optional, and usage rights for paid social ads (3 months).
One video or a steady flow of fresh content.
- One-Time Job: commission a defined set of ad creatives for your next campaign. Create a UGC Video Job.
- Recurring: work with creators regularly to keep your ad content fresh. Get Fresh Ad Content Regularly.
UGC for paid ads, explained.
- What is UGC for paid ads? Creator-made videos commissioned for use in a brand’s advertising, with agreed deliverables and usage rights. UGC video ads are creator ad creatives such as product demo videos, unboxings, problem-and-solution stories and different opening hooks. You run them on your own ad accounts for the usage period you agree. Buying the content does not automatically include posting on the creator’s account.
- How do I hire a creator to make video ads? Publish a brief on Wooly, review applicants or invite creators, then agree on the work and review submissions. Create a One-Time Job with your audience, deliverables, deadline and advertising usage, for example one vertical video with three hook variations for paid social ads over three months. Approve the submissions you are happy with and manage creator payments in the same place. To hire UGC creators for product demo ads every month, use a Recurring job.
- Does a creator need followers to make content for my ads? No audience is needed for content-only work. Choose creators for their content skills and fit with your brief. Your ads reach people through your own campaigns, so what matters is how well a creator presents your product on camera. If you also want the video posted on the creator’s account, agree that separately as a sponsored post.
Elsewhere on Wooly Network
- Home — Wooly Network is the creator marketplace where brands hire creators for UGC, collabs and affiliate campaigns, and creators find paid brand work.
- For Creators — Join free forever. Browse affiliate offers, sponsorships and influencer campaigns, apply in one click, get your tracking links and earn commissions paid monthly.
- For Brands — Publish your affiliate program and performance campaigns once, receive applications from creators, and pay only for tracked sales, leads and installs.
- Blog — Product news, partner spotlights, benchmark data and creator economy analysis from the Wooly Network team.
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