Hire TikTok Creators for Your Brand
Hire TikTok creators for short-form videos, reviews and unboxings. Get UGC delivered to your brand or sponsored videos on creators’ accounts, managed on Wooly.
- Commission short-form TikTok videos for your own account and ads, or pay creators to post sponsored videos to their followers. Brief, review and pay on Wooly.
- Free to join. No credit card required to start.
Two ways to work with TikTok creators
- These are two different purchases, even when the same creator offers both. Agree each one separately in your brief.
- Content delivered to your brand: The creator films TikTok-style videos and hands over the files. You post them on your brand’s TikTok or run them as ads, within the usage you agree. Files delivered to you, not posted by the creator. Extra hooks and raw footage on request. Best for your brand account and TikTok ads.
- Published on the creator’s TikTok account: The creator posts the video on their own TikTok, where their followers and the For You feed can find it. Posting date and how long the video stays up agreed in the brief. TikTok’s branded content disclosure switched on. Reusing their post in your own ads agreed separately.
TikTok content creators can make for you
- Product reviews: Honest, talk-to-camera reviews that answer buyers’ questions.
- Get ready with me: Your product woven into a creator’s everyday routine.
- Unboxings: First impressions that show what arrives in the box.
- Reactions & taste tests: Quick, fun videos built around a genuine reaction.
Why brands hire TikTok creators
- TikTok creators know how to hook a viewer in the first seconds and keep them watching.
- Hooks that hold attention: Test several opening lines and keep the one that works.
- Made for the For You feed: Fast, vertical, sound-on videos in the platform’s own style.
- Ready for TikTok ads: Delivered videos can run as ads when usage is agreed.
How to hire TikTok creators on Wooly
- Step 1, Write your TikTok brief: Choose content delivery, creator posting, or both, with styles, quantities and dates.
- Step 2, Find or invite TikTok creators: Review applications from TikTok UGC creators, or invite creators you know with a private link.
- Step 3, Review, approve and pay: Approve the videos or the live posts, then manage creator payments in one place.
- What to put in a TikTok creator brief: Delivery, posting, or both; Video style: review, GRWM, unboxing or reaction; Number of videos, hook variations and 9:16 length; Key message and product claims to avoid; Posting date and how long the video stays up; Usage rights for your account and ads.
TikTok creators, explained
- How do I hire TikTok creators? Post a brief on Wooly describing the videos you need, review applications from TikTok creators or invite creators you already know with a private link, then approve the work and pay through Wooly.
- What is TikTok UGC? TikTok UGC is creator-made short-form video, such as reviews, unboxings and get ready with me videos, that a brand commissions for its own TikTok account or ads.
- What is the difference between TikTok UGC and a sponsored TikTok video? With UGC, the creator sends you the video files and you publish them. With a sponsored video, the creator posts on their own account with branded content disclosure. Reusing their post in your own ads is a separate agreement.
- Do TikTok creators need a big following to make UGC? No. For videos you post or run as ads yourself, choose creators for their on-camera skills and hooks. Following size only matters when the creator posts on their own account.
- How much does it cost to hire TikTok creators on Wooly? Joining Wooly is free. You pay the fee you agree with each creator, plus Wooly’s operational fee, shown before you fund the job. Paid collaborations start from $80 per creator.
Elsewhere on Wooly Network
- Home — Wooly Network is the creator marketplace where brands hire creators for UGC, collabs and affiliate campaigns, and creators find paid brand work.
- For Creators — Join free forever. Browse affiliate offers, sponsorships and influencer campaigns, apply in one click, get your tracking links and earn commissions paid monthly.
- For Brands — Publish your affiliate program and performance campaigns once, receive applications from creators, and pay only for tracked sales, leads and installs.
- Blog — Product news, partner spotlights, benchmark data and creator economy analysis from the Wooly Network team.
Industry
- Fashion & Beauty
- Tech & Software
- E-Commerce & Retail
- Food & Beverage
- Health & Fitness
- Travel & Hospitality
- Finance & Insurance
- Gaming & Entertainment
- Education & Coaching
- Home & Local Services
Platform
UGC Campaigns
Solution
Resources
Company
Follow Wooly Network
