Publish Campaigns. Connect with Creators.
Publish campaigns on Wooly’s creator marketplace. Let creators discover your brand, review your requirements, and apply for relevant collaborations.
- Wooly’s creator marketplace is where brands post campaigns and receive creator applications. A brand publishes a brief with its deliverables, requirements and budget; creators who fit find it, review what is asked, and apply. The brand then shortlists, hires or declines each applicant.
- Create a free brand or creator account to get started. No credit card required.
What a campaign listing shows
- Every listing shows the collab type, the brand, the brief, what the creator makes and on which platforms, the pay or prize pool, the spots left and the time left to apply.
- Collab money is secured before a listing goes live, so creators see a Funded amount on the card.
- Brands set who can apply: audience size, up to 30 countries, up to 10 languages and up to 5 niches, plus up to 3 questions and an optional portfolio link.
Campaign types on the marketplace
- One-Time Job: a video, a post or a review, paid once it is approved. From $80 per creator.
- Recurring Job: monthly content from the same creator, billed each month. From $80 per month.
- Bounty / Competition: many creators enter and the best entries win prizes. From an $80 prize pool.
- Paid Product Collab: ship your product to creators and pay a fixed fee for promotional mentions or content.
- Affiliate Campaigns are an upgraded module on the Growth plan and up: creators share your link and earn commission on every sale.
How creators apply and how brands choose
- Creators browse the Marketplace by type, platform, content type, pay and closing date, then apply with a short pitch of why they are a great fit, answers to the brand’s questions and a portfolio link when asked.
- Brands see each applicant’s match on platform, audience, country, language and niche, their track record on Wooly, and their portfolio, then shortlist, hire or decline.
Creator Marketplace, explained
- What is a creator marketplace? A creator marketplace is a place where brands publish paid campaigns and creators apply to them. On Wooly, each listing shows the brief, the deliverables, who can apply and the pay, and the money is secured before the campaign goes live.
- How do brands receive creator applications? Publish a public collab and it appears in the Marketplace for matching creators. Applications arrive in the collab’s Applicants tab, where you can compare each creator’s profile fit and track record, then shortlist, hire or decline.
- How do creators find campaigns on Wooly? Creators open the Marketplace in their workspace and filter by collab type, platform, content type, pay and closing date. Listings that match their profile are marked as a Great match.
- Which campaign types can brands post? One-Time Jobs, Recurring Jobs, Bounties and Competitions, and Paid Product Collabs are available on every plan. Affiliate Campaigns, where creators earn commission on sales, start with the Growth plan.
- Can I keep a campaign off the public marketplace? Yes. Set it to Invite-only and it stays hidden from the Marketplace; only creators you invite, or anyone you send its private link to, can open it and apply.
- Is the creator marketplace free to join? Creating a brand or creator account is free. Brands pay for the collabs they fund, from $80 per creator, plus Wooly’s collab fee, which depends on the plan.
Further reading from the Wooly Network blog
- How to create high-converting content — A creator's playbook for high-converting content: hooks that earn the first five seconds, link placement by format, the three metrics that matter, and the affiliate offers worth your next post.
- How to approve the right creators — A walkthrough of the Creator applications tab: every status explained, what each button does, and exactly what changes for the creator when you press it.
- How to create your first Campaign — A step-by-step walkthrough of the Launch Your Program tab: every field, all four campaign types, and exactly what creators see when you publish.
- How to set commission payment terms — The waiting period creators see before they apply: what 30 and 60 days mean, and how to pick yours in four clicks.
- Understand your reports — A guided tour of the Reports & Analytics tab: what every panel shows, which number to act on, and how to read your programme in two minutes.
- Understanding the Payment & Commissions — Every commission status, every payout state, and how each month of accepted commissions becomes one payment.
Elsewhere on Wooly Network
- Home — Wooly Network is the creator marketplace where brands hire creators for UGC, collabs and affiliate campaigns, and creators find paid brand work.
- For Creators — Join free forever. Browse affiliate offers, sponsorships and influencer campaigns, apply in one click, get your tracking links and earn commissions paid monthly.
- For Brands — Publish your affiliate program and performance campaigns once, receive applications from creators, and pay only for tracked sales, leads and installs.
- Blog — Product news, partner spotlights, benchmark data and creator economy analysis from the Wooly Network team.
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