Hire Facebook Creators for Your Brand
Hire Facebook creators for Reels, feed videos and Stories. Get UGC delivered to your brand or sponsored posts on creators’ pages, managed on Wooly.
- Commission Facebook Reels, feed videos and Stories for your own page and Meta ads, or pay creators to post sponsored content to their community. Brief, review and pay on Wooly.
- Free to join. No credit card required to start.
Two ways to work with Facebook creators
- These are two different purchases, even when the same creator offers both. Agree each one separately in your brief.
- Content delivered to your brand: The creator films Reels, feed videos or photos and hands over the files. You post them on your page or run them as Meta ads, within the usage you agree. Files delivered to you, not posted by the creator. Vertical, square and landscape versions on request. Best for your page and your Facebook and Instagram ads.
- Published on the creator’s Facebook account: The creator posts on their own page or profile, sharing your brand with the community that follows them. Format, posting date and how long it stays up agreed in the brief. Meta’s paid partnership label on sponsored posts. Running their post as a partnership ad agreed separately.
Facebook content creators can make for you
- Reels: Short vertical videos that reach people beyond your page.
- Feed videos: Clear product demos people can follow with the sound off.
- Stories: Casual, behind-the-scenes moments with your product.
- Community posts: Local, relatable recommendations from people your customers trust.
Why brands hire Facebook creators
- Facebook creators speak to communities: families, hobby groups and local customers.
- Relatable voices: Everyday creators who look and sound like your customers.
- Ready for Meta ads: Delivered videos can run across Facebook and Instagram ads when usage is agreed.
- Community reach: Sponsored posts introduce your brand to an engaged following.
How to hire Facebook creators on Wooly
- Step 1, Write your Facebook brief: Choose content delivery, creator posting, or both, with formats, versions and dates.
- Step 2, Find or invite Facebook creators: Review applications from Facebook creators, or invite creators you know with a private link.
- Step 3, Review, approve and pay: Approve the files or the live posts, then manage creator payments in one place.
- What to put in a Facebook creator brief: Delivery, posting, or both; Formats: Reels, feed videos or Stories; Versions: 9:16, 1:1 or 16:9, with captions; Key message and audience, such as parents or local customers; Posting date and how long the post stays up; Usage rights for your page and Meta ads.
Facebook creators, explained
- How do I hire Facebook creators? Post a brief on Wooly describing the videos or posts you need, review applications from Facebook creators or invite creators you already know with a private link, then approve the work and pay through Wooly.
- What is Facebook UGC? Facebook UGC is creator-made content, such as Reels, feed videos and Stories, that a brand commissions for its own Facebook page or Meta ads.
- What is the difference between Facebook UGC and a sponsored post? With UGC, the creator sends you the files and you publish them. With a sponsored post, the creator publishes on their own page with Meta’s paid partnership label. Running it as a partnership ad is a separate agreement.
- Can I use the same creator videos on Facebook and Instagram? Yes, if your brief covers both. Ask for vertical, square and landscape versions and agree usage for Facebook and Instagram ads before work begins.
- How much does it cost to hire Facebook creators on Wooly? Joining Wooly is free. You pay the fee you agree with each creator, plus Wooly’s operational fee, shown before you fund the job. Paid collaborations start from $80 per creator.
Elsewhere on Wooly Network
- Home — Wooly Network is the creator marketplace where brands hire creators for UGC, collabs and affiliate campaigns, and creators find paid brand work.
- For Creators — Join free forever. Browse affiliate offers, sponsorships and influencer campaigns, apply in one click, get your tracking links and earn commissions paid monthly.
- For Brands — Publish your affiliate program and performance campaigns once, receive applications from creators, and pay only for tracked sales, leads and installs.
- Blog — Product news, partner spotlights, benchmark data and creator economy analysis from the Wooly Network team.
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