Hire YouTube Creators for Your Brand
Hire YouTube creators for Shorts, reviews, tutorials and integrations. Get videos delivered to your brand or published on creators’ channels with Wooly.
- Commission Shorts, reviews and tutorials for your own channel and ads, or sponsor an integration in a creator’s video. Brief, review and pay on Wooly.
- Free to join. No credit card required to start.
Two ways to work with YouTube creators
- These are two different purchases, even when the same creator offers both. Agree each one separately in your brief.
- Content delivered to your brand: The creator films Shorts or longer videos and hands over the files. You publish them on your channel, website or ads, within the usage you agree. Files delivered to you, not posted by the creator. Edited video, plus raw footage on request. Best for your channel, product pages and YouTube ads.
- Published on the creator’s YouTube account: The creator features your product in a video on their own channel, as a dedicated review or a sponsored segment. Segment length, placement and publish date agreed in the brief. YouTube’s paid promotion disclosure switched on. Video link shared once it is live.
YouTube content creators can make for you
- Shorts: Vertical videos under a minute, made for fast discovery.
- Product reviews: In-depth looks that help viewers decide before they buy.
- Tutorials: Step-by-step walkthroughs of how your product works.
- Sponsored integrations: A segment in a creator’s video, introduced in their own voice.
Why brands hire YouTube creators
- YouTube is where people go to research, learn and compare before they buy.
- Built for research: Reviews and tutorials answer the questions buyers search for.
- Long shelf life: Videos can keep being found in search long after they go live.
- Short and long formats: Mix Shorts for reach with longer videos that explain.
How to hire YouTube creators on Wooly
- Step 1, Write your YouTube brief: Choose content delivery, a channel integration, or both, with formats, length and dates.
- Step 2, Find or invite YouTube creators: Review applications from YouTube creators, or invite creators you know with a private link.
- Step 3, Review, approve and pay: Approve the videos or the live integration, then manage creator payments in one place.
- What to put in a YouTube creator brief: Delivery, posting, or both; Format: Shorts, review, tutorial or integration; Length, number of videos and talking points; Integration placement and call to action; Publish date and the link or code in the description; Usage rights for your channel, site and ads.
YouTube creators, explained
- How do I hire YouTube creators? Post a brief on Wooly describing the videos or integration you need, review applications from YouTube creators or invite creators you already know with a private link, then approve the work and pay through Wooly.
- What is YouTube UGC? YouTube UGC is creator-made video, such as Shorts, reviews and tutorials, that a brand commissions for its own channel, website or YouTube ads.
- What is the difference between YouTube UGC and a sponsored integration? With UGC, the creator sends you the video and you publish it. With a sponsored integration, the creator features your product in a video on their own channel with paid promotion disclosure. They are separate purchases.
- Can I use a creator’s video in my YouTube ads? Yes, when ad usage is agreed in the brief. Set the channels and the length of time you can use the video before the creator starts.
- How much does it cost to hire YouTube creators on Wooly? Joining Wooly is free. You pay the fee you agree with each creator, plus Wooly’s operational fee, shown before you fund the job. Paid collaborations start from $80 per creator.
Elsewhere on Wooly Network
- Home — Wooly Network is the creator marketplace where brands hire creators for UGC, collabs and affiliate campaigns, and creators find paid brand work.
- For Creators — Join free forever. Browse affiliate offers, sponsorships and influencer campaigns, apply in one click, get your tracking links and earn commissions paid monthly.
- For Brands — Publish your affiliate program and performance campaigns once, receive applications from creators, and pay only for tracked sales, leads and installs.
- Blog — Product news, partner spotlights, benchmark data and creator economy analysis from the Wooly Network team.
Industry
- Fashion & Beauty
- Tech & Software
- E-Commerce & Retail
- Food & Beverage
- Health & Fitness
- Travel & Hospitality
- Finance & Insurance
- Gaming & Entertainment
- Education & Coaching
- Home & Local Services
Platform
UGC Campaigns
Solution
Resources
Company
Follow Wooly Network
