Hire Instagram Creators for Your Brand
Hire Instagram creators for Reels, Stories and feed content. Get UGC delivered to your brand or sponsored posts on creators’ accounts, managed on Wooly.
- Commission Instagram Reels, Stories and feed content for your own account and ads, or pay creators to publish sponsored posts to their followers. Brief, review and pay on Wooly.
- Free to join. No credit card required to start.
Two ways to work with Instagram creators
- These are two different purchases, even when the same creator offers both. Agree each one separately in your brief.
- Content delivered to your brand: The creator films Reels, Stories or photos and hands over the files. You post them on your brand’s Instagram or run them as ads, within the usage you agree. Files delivered to you, not posted by the creator. Usage period and placements agreed up front. Best for your feed, Reels and Instagram ads.
- Published on the creator’s Instagram account: The creator posts to their own feed or Stories, introducing your brand to the people who follow them. Format, posting date and how long the post stays up agreed in the brief. Instagram’s paid partnership label on sponsored posts. Live post link shared as proof of posting.
Instagram content creators can make for you
- Reels: Short vertical videos that show your product in action.
- Stories: Quick, casual moments that feel like a friend’s recommendation.
- Feed posts: Polished product photos for your grid and ads.
- Carousels: Multi-image posts that style, compare or explain your product.
Why brands hire Instagram creators
- Instagram creators know what stops the scroll in Reels and what feels natural in Stories.
- Native to the feed: Content shot vertically, paced and styled for how people use Instagram.
- Ready for ads: Delivered Reels and photos can run as ads when usage is agreed.
- Real recommendations: Sponsored posts put your product in front of an engaged community.
How to hire Instagram creators on Wooly
- Step 1, Write your Instagram brief: Choose content delivery, creator posting, or both, with formats, quantities and dates.
- Step 2, Find or invite Instagram creators: Review applications from Instagram UGC creators, or invite creators you know with a private link.
- Step 3, Review, approve and pay: Approve the files or the live posts, then manage creator payments in one place.
- What to put in a Instagram creator brief: Delivery, posting, or both; Formats: Reels, Stories, feed posts or carousels; Number of assets, length and a 9:16 or 4:5 ratio; Key message, hooks and anything to avoid; Posting date and how long the post stays up; Usage rights for your account and Meta ads.
Instagram creators, explained
- How do I hire Instagram creators? Post a brief on Wooly describing the Reels, Stories or photos you need, review applications from Instagram creators or invite creators you already know with a private link, then approve the work and pay through Wooly.
- What is Instagram UGC? Instagram UGC is creator-made content, such as Reels, Stories and feed photos, that a brand commissions to post on its own Instagram account or run as ads.
- What is the difference between Instagram UGC and a sponsored post? With UGC, the creator sends you the files and you publish them. With a sponsored post, the creator publishes on their own account with Instagram’s paid partnership label. They are separate purchases, even from the same creator.
- Do I need Instagram creators with lots of followers? Not for UGC you post yourself: choose creators for how well they film and present your product. Follower count only matters when the creator posts on their own account.
- How much does it cost to hire Instagram creators on Wooly? Joining Wooly is free. You pay the fee you agree with each creator, plus Wooly’s operational fee, shown before you fund the job. Paid collaborations start from $80 per creator.
Elsewhere on Wooly Network
- Home — Wooly Network is the creator marketplace where brands hire creators for UGC, collabs and affiliate campaigns, and creators find paid brand work.
- For Creators — Join free forever. Browse affiliate offers, sponsorships and influencer campaigns, apply in one click, get your tracking links and earn commissions paid monthly.
- For Brands — Publish your affiliate program and performance campaigns once, receive applications from creators, and pay only for tracked sales, leads and installs.
- Blog — Product news, partner spotlights, benchmark data and creator economy analysis from the Wooly Network team.
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