Hire Creators to Publish Sponsored Posts
Reach relevant audiences through sponsored creator posts. Set your campaign brief, agree on deliverables, and manage collaborations on Wooly.
- Reach new audiences through posts on creators’ accounts.
- Find creators who fit your brand, agree on the content, and bring your message to their communities.
Their content. Their audience. Your brand.
- A sponsored creator post is paid content published on a creator’s own social account. Agree on the format, publishing date, and how long the post stays live.
Choose the audience before the format.
- Find creators whose niche, content style, and audience fit your campaign.
- Relevant niche: a community that fits your brand. Content style: a voice that feels natural for your product. Audience fit: consider location, interests, and genuine engagement.
- Invite creators you already know with a private link.
Sponsored posts that fit the feed.
- Short-form videos: product stories in the creator’s own style. Stories: a timely introduction to your brand. Dedicated posts: a product feature for a relevant community.
From a clear brief to a live post.
- An example sponsored post brief sets the platform and format, the publishing date, the posting duration, the paid partnership disclosure, the live post link or evidence, and whether ad reuse rights are agreed separately.
- 01 Set the campaign terms: define your message, deliverables, timeline, and budget. 02 Choose or invite creators: review applications or share a private invitation link. 03 Review the published work: check the agreed deliverables and posting evidence, then manage payment.
- Reusing a sponsored post in brand advertising requires separate agreement.
Choose how you want to collaborate.
- One-Time Job: commission a sponsored post with clear deliverables and a publishing date. Create a Sponsored Post Campaign.
- Paid Product Collab: build a paid collaboration around your product and agree on what the creator will publish. Start a Paid Product Collaboration.
Sponsored creator posts, explained.
- What is a sponsored creator post? A paid post a creator publishes on their own account to introduce a brand to their audience. You agree on the platform, the post format, the publishing date and how long the post stays live. The creator publishes it with the platform’s paid partnership disclosure and shares the live post link as evidence.
- What is the difference between UGC content and a sponsored post? Content-only UGC is delivered to a brand. A sponsored post includes publishing on the creator’s account. With UGC you receive the files and run them yourself. With a sponsored post you pay for distribution to the creator’s audience. Reusing a sponsored post in your own brand advertising is not included by default and needs a separate agreement.
- How do I choose creators for a sponsored campaign? Review niche, audience fit, content quality, and past work. Choose relevance to your brand over follower count alone. Micro influencers with an engaged community in your niche are often a better fit for sponsored posts than larger accounts. Check location, interests and genuine engagement, and invite creators you already know with a private link.
Elsewhere on Wooly Network
- Home — Wooly Network is the creator marketplace where brands hire creators for UGC, collabs and affiliate campaigns, and creators find paid brand work.
- For Creators — Join free forever. Browse affiliate offers, sponsorships and influencer campaigns, apply in one click, get your tracking links and earn commissions paid monthly.
- For Brands — Publish your affiliate program and performance campaigns once, receive applications from creators, and pay only for tracked sales, leads and installs.
- Blog — Product news, partner spotlights, benchmark data and creator economy analysis from the Wooly Network team.
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